Flimp Announces 70% Average Engagement Rate in Open Enrollment Campaigns

Flimp Announces 70% Average Engagement Rate in Open Enrollment Campaigns

Key Takeaways (TLDR)

• Flimp's Digital Postcards saw an 87% engagement rate, giving employers a competitive advantage in benefits communications.

• Digital Postcards, including videos and decision-support tools, were distributed via email, text, and QR codes, leading to increased mobile views.

• Flimp's benefits communications empower employees to make informed decisions, creating a better workplace and future.

• Flimp's Open Enrollment Case Study and Trends Report reveals industry-specific engagement rates, with construction leading at 117%.

Why it Matters

This news matters because it showcases the effectiveness of Flimp's Digital Postcards in reaching employees across various industries. The high engagement rates demonstrate the importance of using multimedia and mobile-friendly approaches in benefits communication, impacting how employees make informed decisions regarding their benefits.

Summary

Flimp, a leading provider of employee benefits communications and decision-support tools, has announced the results of its 2023-24 Open Enrollment Case Study and Trends Report. The report shows an average engagement rate of 70% across campaigns from 235 employers in 14 industries and 842,000 employees. First-time users of Flimp's Digital Postcards saw an even-higher engagement rate of 87%, demonstrating the appetite for multimedia and mobile-friendly benefits communications.

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